Tourism Savognin Bivio Albula
tourism
Boosting awareness with the innovative Story Engagement ad format
Product
Story Engagement
Introduction
With the clear goal of introducing users to Val Surses and showcasing the region’s diversity, the tourism organisation put its summer video front and center—perfectly capturing the spirit of the times.
Summer Campaign 2024
Ad Engagement Rate
4.85%
Top In-Ad Interaction Rate
77%
Results
Tourismus Savognin Bivio Albula AG impresses with its use of Story Engagements, demonstrating how story-style advertising effectively delivers video messages and fosters genuine user interest.
Ad Engagement Rate
4.56%
Clickout Rate
1.54%
Ad Engagement Rate
12.65%
Clickout Rate
0.72%
Highlights
OVERALL CAMPAIGN RESULTS
Ad Engagement Rate Overall
4.85%
Ad Engagement Rate Mobile
12.65%
Top In-Ad Interaction Rate
77%
