Vodafone Apple Promo
Telecommunications
Vodafone increased brand awareness with a conversational ad and gained valuable insights into the distribution of Apple and Android users.
Product
Conversational Ad (Match Ad)
Initial Situation
As part of an Apple promotion, Vodafone set out to engage the 18–28-year-old audience in Germany and boost both brand and product awareness. By integrating a conversational ad in a match-style format, the campaign strengthened Vodafone’s brand perception and provided valuable insights into the market share of Apple and Android users.
Vodafone Apple Promo Conversational Ad
Engagement Rate
1,28%
Click Through Rate
0,48%
Highlights
OVERALL CAMPAIGN RESULTS
Engagement Rate
1,28%
Clickout Through Rate
0,48%
Interaction Rate
0,79%
