Performance

With engagement advertising, we ensure more quality traffic to your website.

This has a positive impact on your subsequent performance targets. With the help of smooth retargeting via server-side tagging and strategic on-site measures, we are able to increase performance and achieve on average four to five times higher return on investment.

Site Engagement

We only define user engagement after eight seconds of active interaction on the website. Our cookieless tracking framework fusedeck® shows that users are still undecided in the first few seconds as to whether the content will grab their attention. After this phase, the traffic stabilises and turns into high-value, really interested quality traffic, which we use as the basis for achieving the performance targets. We optimise engagement traffic to achieve your performance goals, focusing on KPIs such as clickouts, lead generation, shopping carts, sales and app installs.

Quality traffic

Trigger-based

Activation

Cookieless

Retargeting

Modal / Toaster

With the tracking and analytics tool fusedeck®, we can track and evaluate user behaviour in every session. This gives us detailed insights into the traffic. On this basis, we form target groups by assigning users to different groups according to their score (suspect or prospect).

Thanks to the activity recognition of each user, an individual modal / toaster can massively increase performance at the right time.

Retargeting

Retargeting is an efficient way to achieve your performance goals – provided it is used correctly. Cookie-based conversion events can no longer be reliably measured due to modern browsers and the imminent deactivation of third-party cookies by browsers (except Chrome).

fusedeck® enables you to send the events via server side tagging, after consent in the EU, to third party providers such as Meta, Google, Tik Tok, and so on. Our setup gives you a 100% increase in the match rate compared to a cookie-based method.