Site Engagement
Site Engagement
Whether content hub, product information or configurator – a high-quality consideration phase fills the funnel with genuinely interested users. We optimise the campaign based on KPIs such as active engagement time, clickout rates and quality traffic, adapted to individual definitions. In addition, a scoring system can be implemented and the traffic optimised based on the scores.
We only define user engagement after eight seconds of active interaction on the website. Our cookieless tracking framework fusedeck® shows that users are still undecided in the first few seconds as to whether the content will grab their attention. After this phase, the traffic stabilises and turns into high-value, genuinely interested quality traffic, which we use as the basis for achieving the campaign goals.
