TRANSA
e-commerce
Outstanding CTR and 35% ROI with Site Engagement
Product
Site Engagement
Introduction
The campaign was structured in two phases. In the first phase an engagement initiative encouraged interested users to subscribe to the Transa newsletter, ensuring they wouldn’t miss the launch of the discount weeks.
The second phase kicked off alongside the sale weeks, featuring a mix of integrated digital advertising strategies. These digital advertising measures were optimised daily to maximize traffic quality, delivering outstanding results.
Campaign
Discount Weeks 2024
CTR
3.66%
Engagement Rate
88.3%
Results
The campaign achieved an outstanding CTR and ROI of 35% as well as a newsletter subscription rate of 28.29%.
Engagement Rate
91.6%
Active Run Time
2 min 59 sec
Engagement Rate
87.3%
Active Run Time
2 min 27 sec
Highlights
OVERALL CAMPAIGN RESULTS
Click Through Rate
3.66%
Engagement Rate
88.3%
Active Run Time
2 min 35 sec
