SUBARU
automotive
Relevant content, measurable engagement, qualified leads.
Introduction
As part of its spring campaign, Subaru relied on a well-thought-out combination of branding, consideration, and performance. The focus was on activating user groups that had already shown strong interest and relevant behavior early in the funnel.
The campaign content was based on topics and sections of the Subaru website that had previously demonstrated strong performance (achieving a high score). These contents were transformed into interactive ad formats specifically designed to drive engagement.
During the campaign period, 14% of all users who engaged in the upper funnel and showed measurable information transfer returned to the Subaru website.
Performance through Awareness
Results
With the campaign launch in May, Subaru relied on a highly attention-grabbing ad engagement solution that not only generated interaction but also visibly improved the quality of website traffic.
Users engaged more deeply with the offer, which was directly reflected in the number of pages visited per session and an above-average lead rate.
