MIGROS SPINMANIA

FMCG

Innovative ad format with a focus on audio storytelling

Product

Ad Engagement with Gamification

Introduction

As part of the SpinMania campaign, Migros Cooperative used audio storytelling to engage users. The ad format allowed users to dive directly into five different SpinMania audio stories right within the ad.

Users could swipe through the magical stories much like a carousel. This interactive and playful format created a memorable brand experience and left a lasting positive impression on users.

Campaign

Migros SpinMania

CTR

1.07%

Ad Engagement Rate

7.3%

Results

The numbers reflect the strong interest, and above all, the need people have for a positive distraction in their daily lives: 25% of all users who interact with the ad listen to a story.