KIA
automotive
More leads and optimised traffic with score-based always-on
Introduction
90% of car buyers do their research online – even before visiting a showroom.
This makes the digital customer journey critical to sales success. Recognising this challenge, Kia’s Always-On DCO campaign takes an innovative approach to traffic optimisation.
The goal is to optimize the traffic quality of the campaign and the moment of truth. Thanks to fusedeck‘s cookie-less tracking setup, we capture 100% of the traffic from the very first second, even before users give cookie consent. This allows us to measure user behavior in every session and assign a score that provides a detailed breakdown of the traffic.
Results
This data was used to optimise ad storylines in retargeting ads, such as on Meta, so that users only see the KIA models they are truly interested in.
In addition, we significantly reduced dealer attrition by showing a lead ad only to users who have scored high.
