INTERPHARMA
others
Knowledge transfer with innovative blog promotion
Product
Site Engagement
Introduction
Interpharma focuses on effective knowledge transfer and promotes its blog on topics such as breast cancer, allergies, diabetes, and heart attacks as part of the site engagement always-on campaign. With an exceptional media mix, the association of research-based pharmaceutical companies in Switzerland achieved above-average engagement rates. In a further step of the campaign, website traffic was thoroughly analysed and strategically optimised.
Always-On Campaign
Engagement Rate
80.67%
Active Run Time
2 Min 2 Sec
Results
Interpharma’s “Always-On” campaign impressively demonstrates how a strategic media mix and the interplay between campaign and content can significantly increase both the quantity and quality of website traffic.
Engagement Rate
64.23%
Active Run Time
1 Min 15 Sec
Engagement Rate
81.83%
Active Run Time
2 Min 14 Sec
Highlights
OVERALL CAMPAIGN RESULTS
Engagement Rate
80.67%
Flight 1
Engagement Rate
68.63%
Flight 2
Active Run Time
3 min 2 sec
