EKZ
others
High read rates driven by site engagement and optimisation based on the Content Consumption Index.
Introduction
EKZ’s Blue Magazine is designed to editorially share knowledge about energy, sustainability, and everyday topics with a wide audience. To boost the digital reach of this content, a campaign was launched to actively promote the magazine’s articles.
The campaign focused on driving genuine engagement with the editorial content, aiming to convert this interaction into meaningful reach. Optimisation was based on a Content Consumption Index that combines user interactions, time spent, and scroll depth to accurately measure reading behavior.
Blue Spring Push
Results
The campaign delivered clearly measurable reading engagement, achieving read rates of up to 65.3%, reflecting strong user interaction with the content.
