BMW M2
automotive
Driving awareness among motorsport enthusiasts through an interactive brand journey.
Introduction
The BMW M2 impresses with powerful proportions and a muscular design that proudly showcases its performance. To launch the M2, cptr collaborated with BMW (Switzerland) AG, Mediaplus Suisse AG, and Media.Monks to develop a campaign.
The campaign aimed to engage the target audience through an interactive ad format featuring an integrated contest. By incorporating gamification elements, it created an innovative, appealing, and highly effective advertising campaign that, alongside the supporting video content, built long-term brand loyalty and generated strong acceptance and positive associations among users.
Campaign
Results
The campaign’s impressive results broke (almost) all cptr Ad Engagement records. The numbers confirm that the gamification setup successfully created a genuine brand experience for the target audience.
