BMW i5
automotive
Powering the BMW i5 launch with interactive storytelling.
Product
Story Engagement
Introduction
With the BMW i5, the brand expands its electric portfolio with a model that combines performance, design, and sustainability at the highest level. To support the launch digitally and spark initial engagement, BMW rolled out an interactive campaign focused on story engagement.
The goal was to activate potential customers early in the upper funnel—through a mobile first, narrative format that showcased the key features of the BMW i5 and drew users in with attention-grabbing, interactive sequences tailored to context.
BMW i5 Launch Campaign
Ad Engagement Rate
2.48%
Clickout Rate
3.63%
Results
The BMW launch campaign impressed with its new story engagement format, bringing the key product features to life.
Ad Engagement Rate
2.07%
Clickout Rate
3.99%
Ad Engagement Rate
3.92%
Clickout Rate
0.94%
Highlights
OVERALL CAMPAIGN RESULTS
Ad Engagement Rate
2.48%
Clickout Rate
3.63%
Viewability Rate
80.42%
