Moving images spur emotions and are therefore frequently used in advertising. In the digital user journey, however, intrusive video advertising is usually annoying and sometimes leads to negative feelings that are unconsciously associated with the brand. It is difficult to determine whether a video is actually viewed or ignored – viewability tracking alone cannot reliably measure the actual viewing of the advertising material.
With Story Engagement, videos and cut-downs can be interactively staged. The triggered animation draws the user’s attention to the advertising message. This interaction guarantee eliminates banner blindness and ensures brand engagement.
