SEDRUN DISENTIS TOURISM
tourism
Winter memory game for sustainable engagement in tourism marketing.



Product
Ad Engagement with Gamification
Introduction
Sedrun Disentis Tourism partnered with cptr to develop a playful campaign to promote their winter activities. Users were introduced to the winter activities through a memory game and had the chance to take part in a prize draw as part of the campaign.

Winter Campaign 2023/2024
Ad Engagement Rate
2.07%
Clickout Rate
2.54%
Highlights
OVERALL CAMPAIGN RESULTS
Ad Engagement Rate
2.07%
Clickout Rate
2.54%
Lead Rate
1.62%