ewz

B2B

Full-funnel marketing campaign in the B2B sector

Product
Ad Engagement and Site Engagement

Introduction

With the strategic objective of identifying available rooftop areas for solar installations, ewz executed a comprehensive digital engagement campaign to promote its contracting and self-consumption solutions.
 
The campaign not only effectively captured the attention of the target audience but also delivered measurable education on ewz’s solar products, resulting in increased user interest and awareness.

Decoration

Campaign

B2B Full-Funnel Solar Energy
Ad Engagement Rate
3.54%
Active Run Time
1 min 10 sec

Results

The campaign demonstrates how a clear vision combined with a full-funnel strategy can successfully increase awareness among users in the B2B sector while providing targeted and sustainable information.

Engagement Rate
70.24%
Active Run Time
59 sec
Engagement Rate
74.16%
Active Run Time
1 min 15 sec

Highlights

OVERALL CAMPAIGN RESULTS
Ad Engagement Rate
3.54%
Site Engagement Rate
73.4%
Active Run Time
1 min 10 sec