BIO SUISSE
FMCG
Knowledge transfer through gamification in the form of a Latte Art quiz.
Product
Ad Engagement with Gamification
Introduction
The BioSuisse campaign set out to make organic farming knowledge fun, accessible, and lead-generating. At its core was a creative Latte Art quiz that turned learning into play through smart gamification. The interactive format brought knowledge to life, right at the fingertips of users.
The result: a standout example of how interactive quiz formats can deliver educational content with impact and resonate strongly with users.
Milk Campaign 2023
0.22% CTR
Lead Rate
82.36%
of engaged user
Results
Bio Suisse impresses with the use of gamification, showing how quiz-style advertising can successfully deliver brand messages.
Engagement Rate
79.86%
Active Run Time
1 min 22 sec
Engagement Rate
55.75%
Active Run Time
1 min 1 sec
Highlights
OVERALL CAMPAIGN RESULTS
CTR
0.22%
Active Run Time
1 min 42 sec
Lead Rate
82.36%
of engaged user
