SWISS MOUNTAIN AID
tourism
Outstanding campaign performance thanks to the educational execution of the quiz-based awareness campaign.
Product
Ad Engagement with Gamification
Introduction
As part of the Swiss Mountain Aid image campaign, cptr developed a quiz-based ad engagement campaign aimed at raising awareness for the non-profit organization. The core of the campaign was the unique Schwyz dialect, which users were challenged to understand. They were shown a word in the Central Swiss dialect and asked to guess its meaning in a playful quiz format with three possible answers.
Kauderwelsch Campaign 2024
Ad Engagement Rate
3.62%
Clickout Rate
2.31%
Results
The campaign convinced with its new quiz-based approach and intrinsically motivated users to answer the entire quiz.
Ad Engagement Rate
2.03%
Clickout Rate
3.59%
Ad Engagement Rate
10.29%
Clickout Rate
1.29%
Highlights
OVERALL CAMPAIGN RESULTS
Ad Engagement Rate
3.62%
Clickout Rate
2.31%
Mobile Traffic
~50%
