Economic Development and Tourism Agency Grisons
tourism
Quality traffic, high engagement rates and over 3 minutes active run time thanks to daily campaign optimisation
Introduction
As part of its ongoing family campaign, AWT promoted family life and work in the unique natural metropolis of Graubünden. AI-generated images were used to appeal to users and transport them into the extraordinary everyday life between urban metropolis and idyllic nature.
The predominantly mobile traffic is optimised daily through the targeted selection of particularly high-performance channels, resulting in the campaign’s remarkable traffic quality. In addition, semantic cookieless targeting is used as part of the campaign. This new and innovative measure makes it possible to analyse website content using AI and place advertising content in a meaningful way, in contrast to contextual targeting based on keywords.
Campaign
Results
The conomic Development and Tourism Agency Grisons demonstrates how modern AI approaches can be used to design effective advertising materials and optimise their delivery.
