3 pillars of success

Whether it’s unnoticed ad impressions, accidental visits to the website, bounces or costs for uninterested users – our setup avoids the typical problems of digital advertising. Through targeting, comprehensive daily optimisation based on clear performance indicators and performance-based billing via cost per engagement (CPE), advertisers only pay for actual engagement.

Targeting

PILLAR

Tracking & analytics

Open Optimisation

Delivery is guaranteed within the cptr site list, without predictive targeting to specific target groups. The ad impressions are controlled daily based on campaign measurement data from fusedeck®.

Semantic cookieless targeting

AI-based targeting that is specifically geared towards certain target groups and interests. It analyses the content of websites, curates it and decides on an ongoing basis whether the environment is suitable for display.

Advantage

In this way, we reach users who do not necessarily belong to the original target group, but who show a great interest in the advertised products & services.

Advantage

In contrast to contextual targeting, which is based on the inclusion and exclusion of keywords, semantic cookieless targeting is more precise and offers greater potential.

Optimisation

PILLAR

Optimisation

At cptr, we optimise your campaigns daily on the basis of real-time tracking data. By selecting the best performing channels and making dynamic adjustments, we guarantee the highest traffic quality and the best possible achievement of the defined KPIs.

Tracking & analytics

Guarantee

PILLAR

Tracking & analytics

Guarantee

Book your online advertising via cost per engagement (CPE) and only pay for interested users who engage with your advertising.

Your budget is only used when there has been a proven interaction with the advertising material or after at least eight seconds of active engagement time on your website.

We cover the costs for non-engaged users.

Cost per engagement

Book your online advertising via cost per engagement (CPE) and only pay for interested users who engage with your advertising. Your budget is only used when there has been a proven interaction with the advertising material or after at least eight seconds of active engagement time on your website.

8 seconds CPE

https://cptr.com/wp-content/uploads/2025/02/8s_en_mobile2.png

3 pillars of success

Targeting

Optimisation

Optimisation

Guarantee

Guarantee

Cost per engagement

8 seconds CPE

Zurich

Lausanne

Vienna

Munich

Budapest